Elevated pilates essentials crafted gracefully with intention.
Prima Forme is a movement-inspired brand born from the grace of ballet and the strength of intentional wellness. Designed for those who seek beauty in the everyday and purpose in their lifestyle, Prima Forme offers elevated Pilates essentials with a soft, feminine edge— from pristine grip socks to custom tension bands, refined movement apparel and beyond.
Founded by Brecke Swan, a lifelong ballerina, and passionate advocate of mindful movement, Prima Forme began with a simple intention: to bring more elegance, thoughtfulness, and individuality into the world of fitness. Merging her eye for design with a deep appreciation for form and function, she set out to create a brand that honors both style and substance.
The name Forme holds layered meaning — a nod to proper form, the foundation of every graceful practice, and the feminine French word for “form.”
“To move in Forme is to move with precision, purpose, and beauty —all at once. Rooted in softness, shaped by structure — Prima Forme invites you to move with intention, carry yourself in grace, and find your own rhythm in the everyday.”
— Brecke Swan
“Elegance is when the inside is as beautiful as the outside.”
— Coco Chanel